Brief Pallas Foods are a leading food and non-food products distributor in Ireland. Operating in a price sensitive market, sales reps often found conversations with customers steering to price. There was no room in the Pallas model for discounting, so a strong loyalty offering was required to:
Our trophy haul is testament to our highly successful added value campaigns and explains why we work with 54 out of the world’s 100 biggest brands. We’d like to add you to that list.