Fastweb:liveFAST
Brief
Create a new loyalty program based on innovative engagement and rewarding rules.
Solution
liveFAST - aimed at increasing customer loyalty by rewarding all subscribers with monthly experiential rewards based on customer’s hobbies and passions and digital technologies.
Results
More than 200.000 rewards were “enjoyed” by customers and the engagement rate has been very positive, reducing churn and increasing up-sell and cross-sell opportunities.
Won
- Unicom Award 2016: liveFAST wins gold as the best promotion campaign